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Policy on Cookies

Dear visitor,

You are on the official website of Max Racing Exhaust (company name Max Racing Resources).

The Max Racing company monitors website visits in order to improve the user experience and monitor website operation. Because of this and in relation to social network access, cookies may be uploaded to your device when you visit the Max Racing Exhaust website.

Cookies are small files that store the user’s online settings and preferences through browsers. Almost every website uses them. The web browser downloads them upon your first visit to a website. Upon your next visit to the same site via the same device, the browser can check whether the cookie containing the website name is already present. If the cookie is found, the data from the website is used for communication with the website through the cookie. Consequently, the website receives the information that the user has previously already visited the website. In some cases, the website can adjust the displayed content to the specific user, which may improve the user experience.

The Max Racing website uses the following cookies:

Essential cookies

country_codeUsed in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country.
sensitive_pixel_optionRemembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept.
twostep_authSet when the user is logged in using two-factor authentication.
wordpress_test_cookieChecks if cookies are enabled to provide the appropriate user experience.

Cookies from Google

Cookie NameExpiration TimeDescription
_ga2 yearsUsed to distinguish users.
_gid24 hoursUsed to distinguish users.
_gat1 minuteUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named._dc_gtm_<property-id>
AMP_TOKEN30 seconds to 1 yearContains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id>90 daysContains campaign-related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out. Learn more.

How users data is used.

We collect and send the following information (made available from the visitor’s browser) to our Demand Partners: IP address, geographical data (derived from the IP address), user agent, operating system, device type, unique user ID (randomly generated identifier), current URL, and IAB (Interactive Advertising Bureau) interest category.

Data Retention: Log data (IP address, geographical data, user agent, operating system, device type) is stored for 30 days. The unique user ID is stored in cookies and is retained for 1 year.

Activity tracked

We track ad impressions, video-related events (i.e. pause, mute, 100% plays, etc.) or errors, and ad click events.

Various cookies are used for the following purposes: delivering targeted advertisements to specific visitors, storing user identifiers, and collecting anonymous ad platform stats.

By clicking the “I agree” button, you explicitly confirm that you have read and understood the policies of third parties relating to third-party cookies. You agree to have such third-party cookies transferred to your device and confirm that you understand the potential use of the data collected through the above-mentioned third-party cookies. Max Racing only uploads non-essential cookies to your device, used to access the site if you consent to this transfer by clicking the “I agree” button in the pop-up box on the website. If no consent is given, Max Racing will not upload any non-essential cookies, which may result in limited user experience when browsing the Max Racing website.

If you want to block or delete the uploaded cookies, you can do so in your browser settings at any time. Most browsers allow you to accept, reject or delete cookies. Please refer to the browser instructions on how to delete cookies. If you have any problems with blocking or deleting cookies or if you have any other questions regarding this policy, you can contact our technical support at or use other published contact details.

For further details, please visit our policy page to read more about how our policy works.


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